WE'RE DRIVEN, SO YOU CAN DELIVER Helping wine and spirit brands succeed in the New Hampshire market. SO YOU CAN DELIVER Helping wine and spirit brands succeed in the New Hampshire market. WE'RE DRIVEN

Partner Brands


From small to larger producers, we love bringing our partners' exciting beverages to the New Hampshire market. They enjoy the success we bring to the table. Working across all classes of trade, our team is able to promote new products, build line extensions, and grow case sales.


Pine State Beverage manages the largest and most highly skilled wine and spirits sales team in New Hampshire.

The Strength of
Pine State Beverage

We are a company of talented and hard-working people who enjoy the growing and diverse world of wine and spirits. Pine State has the most talented field marketing staff in New Hampshire.

Our talents extend well beyond our team’s ability to merchandise and position our products in the market. We are committed to see our suppliers succeed, addressing the needs of New Hampshire Liquor Outlets, Restaurants, grocery, and independent retail.

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Our Team

Every team member at Pine State has a shared commitment to exceed expectations for all our stakeholders. We take pride in getting the job done right from the beginning. We are future focused, always pushing forward and improving everything we do. We honor our heritage, upholding the family values that shaped our past and that will ensure our success in the future.

Learn more about us and explore current career opportunities.


Our organization believes the New Hampshire market offers a great opportunity for all producers and brands. I am proud of the deep customer relationships we have across the state of New Hampshire in our on and off-premise accounts.

- Joe Ricci, Director of Sales and Marketing